En Foco's Professional Development Workshop series presents:
Motivation, Marketing and Moxie
Geared towards marketing, this two-hour workshop is designed for artists who are ready to take control of their careers and move towards their goals at a swift pace. The goal is to help artists get clear about their goals, understand what actions they need to take for their careers, and keep them on track and moving forward at a brisk pace. Get right down to business on an in-depth analysis of art business to figure out exactly what needs to be fine-tuned and streamlined in order to attract more buyers for their work. This seminar is a brand-new En Foco offering, presented by Charlie Grosso and Kesha Bruce, founders of Baang & Burne Contemporary (and En Foco's awardees of New Works #11).
• How to set concrete career goals and figure what steps to take first;
• How to fine-tune their website and turn casual visitors into buyers;
• Strategies on saving time and money with free or low-cost resources;
• How to prepare marketing materials for approaching commercial art galleries.
||Location: Aperture Building
547 West 27th Street, Suite 309
New York, NY 10001
||Date: Tuesday, September 27, 2011
Time: 6:30 – 8:30 pm
$10 for advance registration online
$20 at the door on the day of event
|Reimbursements (minus a $5 processing fee) can be provided up to 10 days before event.
Charlie Grosso, a Chinese-American woman with a male Italian name, was born in Taipei, Taiwan, and grew up in Los Angeles. After earning a BA in Theater Design from the University of Southern California, she took a leap of faith and switched gears to forge a career as a photographer. Combining her tenacious work ethic with her whip-smart business acumen, she not only built an enviable career as a commercial photographer, she has continued to garner wide acclaim for her Fine Art photography, exhibiting nationally and internationally. Over the past twelve years her ongoing, epic photographic series, Wok the Dog, a photo exposé of food markets around the globe, has taken her around the world and back. Charlie was En Foco’s New Works Photography Fellowship awardee in 2007.
Kesha Bruce, born and raised in Iowa, she left the mid-west to seek her fortune in the big city after studying art at the University of Iowa. Since completing her MFA in Painting at Hunter College in 2001, she has been named a New York Foundation for the Arts Fellow and has had her work included in over 50 international exhibitions. Working from her studio in France, she has established a passionately dedicated collector base for her own artwork, and has become a much sought after art marketing career consultant helping to launch the careers of creative professionals on three continents. Kesha was also awarded En Foco’s New Works Photography Fellowship Award in 2007.