Daniel José Salazar, El Mandilon
© Daniel José Salazar
El Mandilon, 1995
Artistic & Professional Development Workshops
FINDING YOUR AUDIENCE:
An Introduction to Marketing Your Creative Photography - Dec 8 2007


Open to all photographers, and presented by creative consultant and photo-marketing guru
Mary Virginia Swanson!

During this three-hour seminar, Mary Virginia Swanson will provide insights into the most effective avenues for introducing your work to gallery and museum professionals. She will discuss realistic avenues to industry professionals, the value of the national and international juried exhibitions, as well as portfolio review events such as Fotofest, Photolucida, Review Santa Fe and European festivals. Gallery trade shows such as AIPAD’s The Photo Show and Photo LA/Miami will be discussed from the perspective of helping artists to determine which dealers will be the most appropriate representatives for their work.

Effective promotional materials in multiple formats will be shared with participants, in addition to discussing professional practices necessary to successfully present your work, and “talking points“ when given the opportunity to sign with a gallery for representation. Time will be set aside for a question and answer period near the end of the seminar.

Location: New York University/TISCH SCHOOL OF THE ARTS
Dean's Conference Room, 12th Floor
721 Broadway at Waverly Place
New York, NY 10003
** BRING PHOTO I.D. TO ENTER BUILDING

Click HERE for a MAP/directions
Date: Saturday, DECEMBER 8th
9:30am - 1:30pm
(9:30 check-in; 10:00-1:30 Seminar; one 1/2 hour break will be taken mid-seminar)
Cost:

$50 (Current Members)
$95 (Membership plus Seminar)


Not a MEMBER yet? Find out all the benefits here!

Cost includes Mary Virginia’ book The Business of Photography: Principles and Practices (2007), a $45 value; refreshments and great company!


Bio:
ABOUT THE PRESENTER: Mary Virginia Swanson makes it her goal to help photographers find the strengths in their work and identify appreciative audiences for their prints, exhibitions, editorial and licensing placement. Swanson has a diverse professional background, having coordinated educational, publication and exhibitions programs for a wide range of institutions and businesses in our field and is considered an expert in the area of marketing and licensing fine art. It was during her tenure heading special projects at Magnum Photos that she recognized the opportunities for artists to develop second markets for their work, and in 1991 she founded Swanstock, an innovative agency managing licensing rights for fine art photographers. Swanson currently works individually with photographers as a marketing consultant and is a sought-after Portfolio Reviewer at events such as Review Santa Fe, Fotofest and PhotoLucida. Her workshops and lectures on the subjects of marketing opportunities and awareness have proven to aid photographers in moving their careers to the next level. She also consults with business and agencies in our industry to aid in their awareness of contemporary photography. Swanson contributes articles to many print and on-line publications, including PDN, PDNedu, Digital Journalist, Nueva Luz, and teachingphoto.com, among others in the US and abroad. Swanson maintains a popular blog about marketing at www.marketingphotos.wordpress.com, and she is the author of her self-published THE BUSINESS OF PHOTOGRAPHY: PRINCIPLES and PRACTICES (2007) which is included in the cost of this seminar ($45 value). Her website can be found at www.mvswanson.com