Open to all photographers, and presented by creative consultant and photo-marketing guru
Mary Virginia Swanson!
During this three-hour seminar, Mary Virginia Swanson will provide insights into the most effective avenues for introducing your work to gallery and museum professionals. She will discuss realistic avenues to industry professionals, the value of the national and international juried exhibitions, as well as portfolio review events such as Fotofest, Photolucida, Review Santa Fe and European festivals. Gallery trade shows such as AIPAD’s The Photo Show and Photo LA/Miami will be discussed from the perspective of helping artists to determine which dealers will be the most appropriate representatives for their work.
Effective promotional materials in multiple formats will be shared with participants, in addition to discussing professional practices necessary to successfully present your work, and “talking points“ when given the opportunity to sign with a gallery for representation. Time will be set aside for a question and answer period near the end of the seminar.
||New York University/TISCH SCHOOL OF THE ARTS
Dean's Conference Room, 12th Floor
721 Broadway at Waverly Place
New York, NY 10003
** BRING PHOTO I.D. TO ENTER BUILDING
Click HERE for a MAP/directions
||Saturday, DECEMBER 8th
9:30am - 1:30pm
(9:30 check-in; 10:00-1:30 Seminar; one 1/2 hour break will be taken mid-seminar)
$50 (Current Members)
$95 (Membership plus Seminar)
Not a MEMBER yet? Find out all the benefits here!
Cost includes Mary Virginia’ book The Business of Photography: Principles and Practices (2007),
a $45 value; refreshments and great company!
ABOUT THE PRESENTER: Mary Virginia Swanson makes it her goal to help photographers find the strengths
in their work and identify appreciative audiences for their prints, exhibitions,
editorial and licensing placement. Swanson has a diverse professional background,
having coordinated educational, publication and exhibitions programs for a wide
range of institutions and businesses in our field and is considered an expert
in the area of marketing and licensing fine art. It was during her tenure heading
special projects at Magnum Photos that she recognized the opportunities for artists
to develop second markets for their work, and in 1991 she founded Swanstock,
an innovative agency managing licensing rights for fine art photographers. Swanson
currently works individually with photographers as a marketing consultant and
is a sought-after Portfolio Reviewer at events such as Review Santa Fe, Fotofest
and PhotoLucida. Her workshops and lectures on the subjects of marketing opportunities
and awareness have proven to aid photographers in moving their careers to the
next level. She also consults with business and agencies in our industry to aid
in their awareness of contemporary photography.
Swanson contributes articles to many print and on-line publications, including
PDN, PDNedu, Digital Journalist, Nueva Luz, and teachingphoto.com, among
others in the US and abroad. Swanson maintains a popular blog about marketing
and she is the author of her self-published THE BUSINESS OF PHOTOGRAPHY: PRINCIPLES
and PRACTICES (2007) which is included in the cost of this seminar ($45 value).
Her website can be found at www.mvswanson.com